- J-P De Clerck
To succeed, content marketing needs to be customer-centric and look at the customer and customer experience from a holistic perspective. The customer experience is…
To succeed, content marketing needs to be customer-centric and look at the customer and customer experience from a holistic perspective. The customer experience is…
Lee Odden kicked off i-SCOOP’s Content Marketing Experience Conference 2014 with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer…
Lee Odden was one of the keynote speakers at i-SCOOP’s Content Marketing Conference in 2014 in Antwerp . Attendees of previous events might remember…
At i-SCOOP’s Content Marketing Conference 2014 in Brussels, Belgian speaker Danny Devriendt presented a keynote, titled “The Horse’s Ass: how social becomes a currency”.…
Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content…
Robert Rose is the Chief Strategist at the Content Marketing Institute. In this interview with Robert we take a look the evolutions in content…
Over the past few years we frequently reported on (the state of) content marketing based on surveys from across the globe. However, often the…
People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether…
One of the themes of CeBIT 2014 was big data. In fact, it’s one of the core themes of most events I’ve been attending…
“What do we want to achieve and how will we achieve it?”. Purpose, intent, goals, paths. It is a question marketers (and managers) ask…
Gerry McGovern is an absolute authority regarding the online customer experience and long-time advocate of using website content, words and images that are fully…
So you’ve read all the SEO and online marketing blogs and you know that building dodgy links that are spammier than that awful processed…
