- Dave Chaffey
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.…
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.…
According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes…
People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether…
Gianfranco Cuzziol’s fascination is the cross-channel journey of today’s consumer. He works with clients to help them leverage the points of impact along that…
US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected email marketing solution…
In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs”. Email marketing plays…
You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major…
Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to…
Engagement! That’s the new buzzword in email deliverability. ISPs and web based email services want you to engage your subscribers. They want to see…
People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the…
MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email…
Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open…
