- Tom Cuylaerts
Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized infrastructure and open communication protocols, defining the…
Global Internet advertising will remain flat in 2020 as the overall global advertising market is expected to decline by at least 7.4 percent analysts…
Techlash has hit North America. The results will be felt across several online activities, and marketers must take action as the level and impact…
The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more…
The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers. As…
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on…
“Ad blocking is a consumer right”. That’s the message you get when visiting the website and Twitter account of Shine, an Israeli ‘ad control…
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an…
The essential role of customer experience – and the increasing focus on the customer journey – is driving many evolutions in the corporate world…
The Internet of Things is affecting virtually all industries, has a tremendous impact on the volume of data and on network traffic (and how…
Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP’s Content Marketing…
One of the hot topics in content marketing is content curation. It can play a role in achieving various goals, depending on how, where…
