- J-P De Clerck
Mobile marketing is becoming increasingly important. The channel-agnostic customer is also a multi-device consumer and smart phones play an increasing role in communication, networking,…
Mobile marketing is becoming increasingly important. The channel-agnostic customer is also a multi-device consumer and smart phones play an increasing role in communication, networking,…
Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebook. Here is an overview of…
One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly…
How long do you have to make an impression when you engage visitors online? Whether it’s welcoming a visitor to your site or social…
The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail…
Email marketing service provider ExactTarget released the results of a study that looked at the digital channels Americans check when starting an average day.…
To most marketers, YouTube is known for its possibilities regarding branded content, “viral” marketing, how-to content and/or for its integration possibilities within other environments.…
One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favorite activity but interviewing…
Pan-European Conversion Marketing and Interactive CRM software vendor Selligent (disclaimer: I worked for the company as a consultant a few years) is actively marketing…
Lately we have been writing a lot about the several dimensions and aspects of content in various forms of communication. In this post, Michele…
Gartner just published a press release in which it outlines the three steps that lead to a succesful CRM strategy. Ed Thompson, vice president…
Tips on handling negative blog comments
One issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative blog comments. It’s a valid…