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Koen De Witte

Why B2B CRM systems are not the best friends of sales teams

I recently sat down with Koen de Witte, Chief Weaving Officer of Leadfabric, a one stop shop for international B2B sales and marketing professionals that offers solutions, including marketing automation (Eloqua, Marketo, Pardot,...), to...
Ad Nederlof - chairman Genesys

CRM, VoIP and multimedia: call centers become integrated profit centers

Research by IDC shows that call centers are playing an increasingly strategic role in the European financial industry as they support a growing number of business functions and processes. The integration of call centers or...