Tag: Salesforce

Salesforce Customer 360 Truth strengthens Salesforce’s CDP

In 2018, Salesforce presented its CDP (customer data platform), Customer 360. At the occasion of Dreamforce 2019, the CRM company launched Customer 360 Truth, a set of services and capabilities, enabling customers to build...
Christian Chabot left and Adam Selipsky right - respectively co-founder and CEO of Tableau Software

Self-service analytics pioneer Tableau Software acquired by Salesforce for $15.7 billion

Salesforce acquires data visualization and big data analytics expert Tableau Software for $15.7 billion in an all-stock transaction. It's the largest acquisition Marc Benioff's company made (the previous record goes back to 2016 when...
Artificial intelligence in sales concept

Artificial intelligence in sales: usage, impact, examples and evolutions

Artificial intelligence (AI) is becoming mainstream in data-driven marketing and rapidly gaining traction in customer service. In this article we look at the usage of artificial intelligence in sales, another customer-facing domain where AI...