Tag: Salesforce

Artificial intelligence in sales concept

Artificial intelligence in sales: usage, impact, examples and evolutions

Artificial intelligence (AI) is becoming mainstream in data-driven marketing and rapidly gaining traction in customer service. In this article we look at the usage of artificial intelligence in sales, another customer-facing domain where AI...

Digital marketing transformation – the customer leads the dance

The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them. Digital...