Tag: Sales Force Automation
The 3 crucial elements of a successful CRM or SFA system
In a previous post I explained why B2B CRM systems are not the best friend of sales teams, according to Leadfabric's Koen De Witte. In this post a look at how Koen thinks B2B...
Why B2B CRM systems are not the best friends of sales teams
I recently sat down with Koen de Witte, Chief Weaving Officer of Leadfabric, a one stop shop for international B2B sales and marketing professionals that offers solutions, including marketing automation (Eloqua, Marketo, Pardot,...), to...
Salesforce.com goes contact center and help desk with Supportforce
In the ongoing integration between contact center solutions and CRM in a multi-channel world it was to be expected: cloud pioneer Salesforce.com just launched Supportforce.com.
Most analysts were waiting for the announcement which is fully...