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Staggering stats proving why the time to use social media is now

Businesses that don't use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business. Social business and social media are no longer an option. It’s...
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Email deliverability is increasingly a matter of engagement and relevance

In this interview, Mario Marlisa, Channel Relations EMEA at Return Path, shares his views on the email deliverability matter. In case you don't know what the company does: Return Path helps commercial email senders...
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Relevance is a priority for email marketers

In its latest ESP (Email Service Provider) report, Forrester Research states there is a renewed focus on email marketing. However, email marketing is also changing and relevance is - more than ever - key. There...
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