Recently I heard someone saying he wanted to digitize his business. It sounded weird. The digitization of an entire business: how do you do that? Turn everyone and everything in bits and bytes? Automate everything and replace humans by robots? Connect everything that is unconnected so far with IoT?
He didn’t mean digitize. Like so many of us (I’m guilty too), he used the wrong term to express the idea of digitalization and/or digital transformation, rather than digitization, and used digitization to talk about digital business.
There seems to be quite some confusion regarding the usage of terms such as digitization, digitalization (two letters difference) and digital transformation. It’s less surprising than it seems. Some of these terms actually got a different meaning over time but that doesn’t mean that everyone uses them in the current meaning. Just for the term digitization I found about 5 different uses.
Why it matters: a matter of sense
Now and then you also have these terms that are used by different people for different reasons.
Remember how we all talked and now and then still talk about social business in the context of hyper-connected human business, leveraging social technologies, with ‘segments’ such as social collaboration, social customer service and, of course the best known one, social media marketing? Well, as you might know social business also means something else. Just look up what Professor Muhammad Yunus means when he speaks about social business. And he was first.
Fortunately we don’t have the same issues of extremely different meanings when it boils down to digitization, digitalization and digital transformation but still, confusion does reign and far from everyone agrees. So let’s take a look at each one of them and do leave your comments. Why does it matter? Well, although some of these terms are used interchangeably and that really doesn’t harm anyone, it’s good to know what we talk about if we use one of those terms.
It makes things clearer, makes you look better when having to present something to someone and you use the terms correctly and, maybe most importantly, it doesn’t cause confusion in times when everyone use these terms for different purposes, which makes them lose their sense.
What is the difference between digitization and digitalization?
Digitization is a term we’ve been all using for ages. Yet, at the same time, as the example in the beginning shows, not always in the right context, at least in my view.
Here is another one, by way of example. Someone wanted to digitize his workforce. Sounds scary, doesn’t it? In my mind it creates this image of a huge machine that is brought in to turn all workers into bits and bytes instead of atoms (more about the bits versus atoms idea by the way in our post on the information age).
What is digitization? The first definition
Digitization is used in many contexts it is very often confounded and/or interchangeably used with digitALization. So, what is digitization?
Digitization is used in several meanings as said but for me it has two meanings which are closely related with each other.
For starters, digitization is creating a digital (bits and bytes) version of analog/physical things such as paper documents, microfilm images, photographs, sounds and more. So, it’s simply converting and/or representing something non-digital (other examples include signals, health records, location data, identity cards, etc.) into a digital format which then can be used by a computing system for numerous possible reasons.
Digitizing doesn’t mean replacing the original document, image, sound, etc. Sometimes it gets destroyed (after having digitized a paper document you can destroy it or keep it, depending on, for instance, legal requirements), sometimes it disappears anyway (if we capture the sound and ‘motion( of your presentation at an event, the digital format continues to exist while your voice and physical presentation are gone during that presentation are gone forever) and sometimes it is transformed but that’s not that much about digitization in the strictest sense (if you take a picture of a building you have a digitally born representation of the building but the building is not digitized or you might have an analog picture which you scan so it is digitized).
Digitization defined in the context of processes
In the context of ‘physical information carriers’, such as paper documents or analog, printed images, we mainly digitize by using document scanners in business (you can also, for instance, scan or simply take a picture with your mobile).
These document scanners create a digital representation (document imaging) of a scanned document, a photograph, etc. But it doesn’t stop with document imaging in most cases. After all, why scan a document if you don’t use the data it contains (except for archiving or, as many companies still do, for real capture after the scan)? Normally and in most business cases it’s far more important that the data which capture software can retrieve from the scanned image, by using all sorts of intelligent and less intelligent capture technologies, are extracted in a digital form and leveraged to feed a workflow, a business process, a system, whatever is needed to achieve an outcome.
And that brings us to the second meaning of digitization. In business we speak about digitization from the perspective of processes too.
In a sense it often becomes a synonym of automation here. That second meaning comes from the fact that in a business context we digitize documents for a reason, in practice a chain of events and actions, as explained (workflows, processes,…). So, if you use digital data, extracted from physical carriers, to automate business processes and workflows, we speak about digitization as well.
When you hear people say “we have digitized”, most of the time they mean “we have moved from paper to digital data and from manual processes ,which were about dealing with paper, to digital and automated workflows and processes.”
In conclusion: digitization is digitization. Period. Digitization is the automation of existing manual and paper-based processes, enabled by the digitization of information; from an analog to a digital format.
You’ll notice that today digitization is indeed mainly used in a context of document capture and scanning, and in a context of digitizing business processes. Admittedly, for some digitization is more than what we just described. Pwc, for instance, talks about ‘the digitization megatrend’, speaking about a digitized world. And at Cisco they seem to refer to digitization as “the connection of people, process, data and things to provide intelligence and actionable insights enabling business outcomes”. Fair enough, it’s a free world, but if you ever read another post on this site and see the term digitization, that’s not what we mean! It’s not easy indeed.
What is digitalization?
The second term is digitalization. Often used interchangeably with digitization as mentioned (and with digital transformation too), digitalization is really something else.
And here we have three definitions, or better contexts in which the term is used.
In business, digitalization most often refers to enabling, improving and/or transforming business operations and/or business functions and/or business models/processes and/or activities, by leveraging digital technologies and a broader use and context of digitized data, turned into actionable, knowledge, with a specific benefit in mind.
It requires digitization of information but it means more and at the very center of it is data. While digitization is more about systems of record and, increasingly systems of engagement, digitalization is about systems of engagement and systems of insight, leveraging digitized data and processes.
A second aspect that is often mentioned is the digitalization of a specific ‘environment’ or area of business.
Take the digital workplace. Often you strive towards a minimum of paper. But a digital workplace is about other things as well. It also means that your workforce works differently, using digital tools such as the mobile devices and technologies that make them mobile and/or using social collaboration and unified communication platforms, which are digital systems, enabling them to work in a more “digital way”. This, in turn, creates new opportunities to engage differently. And it requires more than just digitized data.
Digitalizing your business leads to digital business. The list of what you can digitalize (supply chains, leading to digital supply chains, etc.) is long.
In general, digitalization is seen as the road of moving towards digital business and digital transformation, as well as the creation of new – digital – revenue streams and offerings while doing so. And that requires change. This is why many people interchangeably use digitalization and digital transformation (so do we often).
A third meaning of digitalization goes beyond business and refers to the ongoing adoption of digital technologies across all possible societal and human activities.
Think about, for instance, the increasingly digital customer, the rise of digital healthcare, the growing digitalization of government, of marketing, of customer service, etc. In other words: more digital (in various possible areas). I know, confusing.
What is the difference between digitalization and digital transformation?
If digitalization is also about changing business operations, business models and even revenue streams and new business opportunities, then what is the difference between digital transformation and digitalization?
As just mentioned, de facto many people use digitalization and digital transformation interchangeably but it is not 200% correct to do so (we do it as well, however).
Digital transformation, as we use it today, is broader than digitalization as a way to move to digital business. It requires far more bridges to be built in an encompassing digital transformation strategy. The reason why we say ‘as we use it today’ is that originally digital transformation was used to describe the transformation of, for instance, paper into digital information. Wait, wasn’t that digitization? Indeed! You see where the confusions come from.
Today, some people, mainly active in the document and scanning business, still use the term digital transformation while they mean the digitization of documents AND of processes.
However, the vast majority, defines digital transformation as an enterprise-wide phenomenon. But some only look at specific aspects, thus often creating silos or having a view that’s too technological or too much focused on one aspect of business, you name it.
Digitalization leads to digital business, digital transformation requires digital business and digitization
If you look up the definition of digital transformation on Google you’ll read “Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way.”
It is long and if you read further there is even more. We apologize for that because it’s how we start our digital transformation page (don’t ask how we got in that definition; it’s been close to a year no and there is no trick, it can change anytime).
Anyway, that definition, which is continued on our digital transformation page, builds upon the work of the MIT Center for Digital Business and Capgemini Consulting.
In the graphic below from their digital transformation page, you’ll notice that digital business is an aspect of digital transformation but that digital transformation is more. And for us it’s even about still more as you can read on that mentioned digital transformation page and elsewhere across this site.
Digital transformation encompasses all aspects of business, regardless of whether it concerns a digital business or not, in times when the acceleration of technology adoption and of change leads to entirely new market, customer and business (people, capabilities, processes, models,…) realities, opportunities and challenges, ultimately leading to a new economy (what IDC calls the DX economy).
Digitalization on the other hand, is what leads to digital business as you can read here (and where you also find the image below which describes the steps to build a successful digital business).
Still with us? If you interchangeably talk about digitalization, digital business and digital transformation we understand. We do to. However, we try to differ, even if we’re sure you’ll find mistakes on this site as well.
Summarizing you can say that digital transformation requires digitalization ‘en route’ to digital business (capabilities) and requires digitization, since the glue and a core business asset of digital transformation (and of digitalization) is obviously (digital) data, leading to information, knowledge, intelligence, action and business model changes.
Digitization in one sentence? Digitization is the transformation from analog to digital or digital representation of a physical item with the goal to digitize and automate processes or workflows.
Top image: Shutterstock – Copyright: Rawpixel.com – All other images are the property of their respective mentioned owners.