Tag: Forrester

Digital twin asset maintenance concept

Digital twin initiatives on the rise in 2018 – findings and best practices

Although the concept of digital twins isn't new and exists since before the term digital twin was coined at the start of this Millennium, it took until this decade before digital twin technology, the...
Bernd Gross - CEO of Cumulocity and since the 2017 acquisition by Software AG Senior Vice President IoT and Cloud Software AG

Cumulocity IoT recognized as IoT platform leader, launches new release

Software AG, since 2017 the new owner of Cumulocity, announced a new version of the leading IoT platform which has been integrated in the Software AG portfolio and (re)launched as Cumulocity IoT - with...
digital-contact-center-concept

Go digital or die – the challenge for contact centers

At the 2015 edition of the Customer Contact Expo in London, several keynotes and workshops stood out. One of them, presented by Dimension Data's Paul Scott (read an interview) had a title that leaves...
Happy New Year 2015 from i-SCOOP

2015: people-centric wishes, predictions and top lists

The end of a year and - amazing coincidence - the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and...
Healthcare data breaches – source Verizon infographic 2014 Data Breach Investigations Report – click for full infographic PDF

Healthcare: EHR and the healthcare data security challenge

In many countries the adoption of electronic health record (EHR) systems and digitization processes in the healthcare industry, has been slowed down by security and privacy challenges. Security breaches continue to remind us how...
Laura Ramos - Forrester

B2B content marketing challenges: where is the value?

Forrester has been working on a content marketing maturity assessment model and recently announced the results (read more about the value of content marketing maturity models), along with some findings regarding B2B content marketing. We’ll...
6 key steps to build a successful digital business

Digital business: transformation, disruption, optimization, integration and humanization

Digital technologies have profoundly changed the ways we do business, buy, work and live. They have even altered society and continue impacting virtually all business functions and industries. It's partially what digital business is...
site search

Site search: improving the digital customer experience

As the godfathers of usability and user experience always emphasized you need to offer "visitors" (a.k.a. people with an intent and task at hand) choice in the ways they can effectively access your content...
Craig Le Clair – VP Principal Analyst at Forrester Research

Knowledge dissemination and dimensions of business agility

Ten dimensions that shape an organization’s business agility. Forrester analyst Craig Le Clair has been working on the many dimensions of business agility from a technology perspective. One of the outcomes is a Forrester...

Turning customer empowerment into action

Customers are more "empowered". How to turn customer empowerment into action. Consumers dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice...
Smartphone sales by operating system – source Gartner

Smartphone sales beat feature phone sales for the first time ever

It's a fact: for the first time ever, smartphone sales have outgrown feature phone sales, bringing the mobile and mobility first reality closer and closer. Along with the recent predictions by Forrester on tablet...

Staggering stats proving why the time to use social media is now

Businesses that don't use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business. Social business and social media are no longer an option. It’s...

Email deliverability is increasingly a matter of engagement and relevance

In this interview, Mario Marlisa, Channel Relations EMEA at Return Path, shares his views on the email deliverability matter. In case you don't know what the company does: Return Path helps commercial email senders...

Relevance is a priority for email marketers

In its latest ESP (Email Service Provider) report, Forrester Research states there is a renewed focus on email marketing. However, email marketing is also changing and relevance is - more than ever - key. There...