Tag: Forrester

Laura Ramos - Forrester

B2B content marketing challenges: where is the value?

Forrester has been working on a content marketing maturity assessment model and recently announced the results (read more about the value of content marketing maturity models), along with some findings regarding B2B content marketing. We’ll...
site search

Site search: improving the digital customer experience

As the godfathers of usability and user experience always emphasized you need to offer "visitors" (a.k.a. people with an intent and task at hand) choice in the ways they can effectively access your content...
Craig Le Clair – VP Principal Analyst at Forrester Research

Knowledge dissemination and dimensions of business agility

Ten dimensions that shape an organization’s business agility. Forrester analyst Craig Le Clair has been working on the many dimensions of business agility from a technology perspective. One of the outcomes is a Forrester...