Tag: Forrester

2015: people-centric wishes, predictions and top lists

The end of a year and - amazing coincidence - the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and...

Healthcare: EHR and the healthcare data security challenge

In many countries the adoption of electronic health record (EHR) systems and digitization processes in the healthcare industry, has been slowed down by security and privacy challenges. Security breaches continue to remind us how...

B2B content marketing challenges: where is the value?

Forrester has been working on a content marketing maturity assessment model and recently announced the results (read more about the value of content marketing maturity models), along with some findings regarding B2B content marketing. We’ll...