Tag: Content Marketing Conference
The state of content marketing in Europe
Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP's Content Marketing Conference 2014 in Antwerp and marketing director at law firm...
Integrated content marketing and the customer experience: lessons from Mike Corak
To succeed, content marketing needs to be customer-centric and look at the customer and customer experience from a holistic perspective. The customer experience is and will increasingly be the key contributor to the value...
Lee Odden: integrate to be the best answer
Lee Odden kicked off i-SCOOP's Content Marketing Experience Conference 2014 with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking”.
It was the second time Lee joined...
