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The state of content marketing in Europe

Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP's Content Marketing...
Mike Corak on customer-centricity

Integrated content marketing and the customer experience: lessons from Mike Corak

To succeed, content marketing needs to be customer-centric and look at the customer and customer experience from a holistic perspective. The customer experience is...
Lee Odden Content Marketing Conference Europe 2014 quote in the content marketing eBook by TopRank Online Marketing and i-SCOOP – via SlideShare

Lee Odden: integrate to be the best answer

Lee Odden kicked off i-SCOOP's Content Marketing Experience Conference 2014 with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer...