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The state of content marketing in Europe

Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP's Content Marketing Conference 2014 in Antwerp and marketing director at law firm...
Mike Corak on customer-centricity

Integrated content marketing and the customer experience: lessons from Mike Corak

To succeed, content marketing needs to be customer-centric and look at the customer and customer experience from a holistic perspective. The customer experience is and will increasingly be the key contributor to the value...
Lee Odden Content Marketing Conference Europe 2014 quote in the content marketing eBook by TopRank Online Marketing and i-SCOOP – via SlideShare

Lee Odden: integrate to be the best answer

Lee Odden kicked off i-SCOOP's Content Marketing Experience Conference 2014 with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking”. It was the second time Lee joined...