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The state of content marketing in Europe

Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP's Content Marketing Conference 2014 in Antwerp and marketing director at law firm...

Integrated content marketing and the customer experience: lessons from Mike Corak

To succeed, content marketing needs to be customer-centric and look at the customer and customer experience from a holistic perspective. The customer experience is and will increasingly be the key contributor to the value...

Lee Odden: integrate to be the best answer

Lee Odden kicked off i-SCOOP's Content Marketing Experience Conference 2014 with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking”. It was the second time Lee joined...