- J-P De Clerck
According to a report by Aberdeen Group, companies with omni-channel customer care strategies have 91% better year-over-year (YOY) customer retention rates than others. An…
According to a report by Aberdeen Group, companies with omni-channel customer care strategies have 91% better year-over-year (YOY) customer retention rates than others. An…
Google’s Hummingbird is yet another step towards the future of information, content and data – as unusual. Google recently introduced a new algorithm: Hummingbird.…
My business is not to sell content marketing as a term. My business – or mission – is to help marketers see clear, also…
It’s a fact: for the first time ever, smartphone sales have outgrown feature phone sales, bringing the mobile and mobility first reality closer and…
According to the Content Marketing Institute report about the usage of content marketing in the UK, 96% of UK B2B marketers tailor their marketing…
Increasingly, people from all around the world are communicating with one another through social media, sharing their entertainment experiences, and affecting the viewing habits…
Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several…
According to research by Belgian Vlerick Business School, Europe has the potential to generate up to 1.5 billion extra jobs in the EU digital…
Social media and the Voice Of the Customer (VoC). It’s a topic that keeps popping up, especially the value of social and the role…
Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal…
According to Experian Marketing Services, young Brits are more open to sharing sensitive personal data with brands across social media platforms. The research shows,…
Google published the results of research done in collaboration with Ipsos and Sterling Brands; The New Multi-screen World. The research provides insights regarding cross-channel…
