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CRM

As you probably know, word of mouth is still primarily an offline matter. People mainly talk to each other about products, companies and experiences...
The link between CRM and digital interactions, touchpoints and campaigns, has never been clearer before than today. A customer-centric business has to interact with...
Seth Godin
MyCustomer.com, a really good website on customer service, CRM and CEM, once asked Seth Godin if “CRM is dead." I think CRM is more alive...