Tag: social media metrics

10 blogging, content and social media metrics – how to improve them

A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your...

Social media ROI and measurement: questions you should ask

ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies...

Social Media Metrics: why, what and how to measure

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say...