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Joe Pulizzi: content marketing strategy first

Earlier this week, we posted about Lee Odden’s interview with SAP's Michael Brenner on content marketing at the occasion of Content Marketing World and the content marketing eBook Lee published. In the interview the...

Content marketing lessons from SAP

Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. The different interviews were also summarized in an eBook with content marketing...