Tag: Lee Odden
Content marketing and PR: a deep dive with Frank Strong
Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content marketing and PR (and social) earlier when covering an event...
Lee Odden: the future of content and content marketing
After the kick-off keynote by Joe Pulizzi at the recent edition of Content Marketing World in the US and the keynote by Jay Baer, who was one of the keynote speakers at the first...
Content marketing strategy in plain English: getting started
You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy and how do you get started? In plain and simple English (I hope).
As a...
