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Frank Strong on one of the key challenges for brands

Content marketing and PR: a deep dive with Frank Strong

Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content...
Lee Odden at the i-SCOOP Fusion Marketing Experience in 2012 – picture by Remy Bergsma

Lee Odden: the future of content and content marketing

After the kick-off keynote by Joe Pulizzi at the recent edition of Content Marketing World in the US and the keynote by Jay Baer,...
Content marketing strategy visualization – source Blurpoint

Content marketing strategy in plain English: getting started

You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy and how do you...