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Content marketing in Europe 2014: data and lessons

Hubspot and Smart Insights released an eBook about the use of content marketing in Europe. "Driving Content Marketing Success in 2014" provides advice and data, the latter based on a survey that was completed...
David Raab

Consolidation in the marketing automation space: what about content?

The consolidation in the marketing automation industry keeps shaking up the market. After last year’s series of acquisitions, the latest move is Salesforce.com’s pending acquisition of B2C marketing automation vendor ExactTarget, and at the...
The HubSpot content marketing machine

Creating the perfect content machine for your business

Everyone seems to want to create a perfect content marketing or content machine nowadays. At least if you look at the titles of many recent blog posts and eBooks. Personally we believe it’s better...