Tag: Gerry McGovern

site search

Site search: improving the digital customer experience

As the godfathers of usability and user experience always emphasized you need to offer "visitors" (a.k.a. people with an intent and task at hand) choice in the ways they can effectively access your content...

Turning customer empowerment into action

Customers are more "empowered". How to turn customer empowerment into action. Consumers dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice...
The Michelin Guide – an old one that is – source

Relevant online content in 2001 and 1 content mission for right now

If you visit this website on a more or less regular basis, you might have noticed that we're in the middle of a migration and integration process. We're doing it in-between other work and...