Tag: Gerry McGovern

Usability: the longer people stay on your website, the worse

Content matters but so does the context in which it resides. In a website context, user experience, usability and navigation are just some of the elements defining the success of your content marketing and...

Social CRM: social and communities in CRM and marketing

Social CRM is a term that is often misused, certainly in a product and solution context. It's also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring....

Conversion optimization and content: the first click and navigation are vital

Navigating the web can be more complex than navigating any major city. The web consists of millions of different sites with different links, all leading in their own direction. Single websites can have dozens...