Tag: Gerry McGovern

Bryan Eisenberg at one of our events

The conversion trinity: lessons for content marketers

Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization". When going through one of the presentations Bryan gave at an edition of our Fusion Marketing Experience...
Traffic volume still reigns as a metric for search engine optimization success - source Econsultancy State of Search 2013 report

Search engine optimization: the integrated marketing approach

Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical matter, driven by a focus on how search engine...
Gerry McGovern

Gerry McGovern: content is not the strategy, the task is

Gerry McGovern is an absolute authority regarding the online customer experience and long-time advocate of using website content, words and images that are fully about the tasks visitors want to fulfill and their intent...