Tag: Gerry McGovern
Relevant online content in 2001 and 1 content mission for right now
If you visit this website on a more or less regular basis, you might have noticed that we're in the middle of a migration and integration process. We're doing it in-between other work and...
Customer-centric marketing: optimize and integrate
Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. What we've always called integrated (touchpoint) marketing is back and it's spreading across all -...
Usability: the longer people stay on your website, the worse
Content matters but so does the context in which it resides. In a website context, user experience, usability and navigation are just some of the elements defining the success of your content marketing and...