Tag: Gerry McGovern

Site search: improving the digital customer experience

As the godfathers of usability and user experience always emphasized you need to offer "visitors" (a.k.a. people with an intent and task at hand) choice in the ways they can effectively access your content...

Relevant online content in 2001 and 1 content mission for right now

If you visit this website on a more or less regular basis, you might have noticed that we're in the middle of a migration and integration process. We're doing it in-between other work and...

Customer-centric marketing: optimize and integrate

Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. What we've always called integrated (touchpoint) marketing is back and it's spreading across all -...