Tag: Gerry McGovern
The conversion trinity: lessons for content marketers
Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization".
When going through one of the presentations Bryan gave at an edition of our Fusion Marketing Experience...
Gerry McGovern: content is not the strategy, the task is
Gerry McGovern is an absolute authority regarding the online customer experience and long-time advocate of using website content, words and images that are fully about the tasks visitors want to fulfill and their intent...
Site search: improving the digital customer experience
As the godfathers of usability and user experience always emphasized you need to offer "visitors" (a.k.a. people with an intent and task at hand) choice in the ways they can effectively access your content...
