Tag: Gerry McGovern

Charlene Li

Disruption and transformation: what you NEED to know

The title of this blog post is a promise. The blog delivers upon that promise. This is the only thing you need to know (as in must know) about disruption and transformation. Then the...
According to Forrester digital customer experience – DCX – and digital operational excellence – DOX – go hand in hand

Digital customer experience – connecting the dots

Is there such a thing as "digital customer experience" and even a "social customer experience"? Yes and no. We can look at the overall customer experience in the context of digital touchpoints. We can...
Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....
Bryan Eisenberg at one of our events

The conversion trinity: lessons for content marketers

Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization". When going through one of the presentations Bryan gave at an edition of our Fusion Marketing Experience...
Traffic volume still reigns as a metric for search engine optimization success - source Econsultancy State of Search 2013 report

Search engine optimization: the integrated marketing approach

Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical matter, driven by a focus on how search engine...