Tag: Gerry McGovern

Charlene Li

Digital disruption and transformation: what you need to know

The title of this blog post is a promise. The blog delivers upon that promise. This is what you need to know (as in must know) about digital disruption and transformation. Then the choice...
Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....
Bryan Eisenberg at one of our events

The conversion trinity: lessons for content marketers

Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization". When going through one of the presentations Bryan gave at an edition of our Fusion Marketing Experience...