Tag: Gerry McGovern

Charlene Li

Digital disruption and transformation: what you need to know

The title of this blog post is a promise. The blog delivers upon that promise. This is what you need to know (as in must know) about digital disruption and transformation. Then the choice...
According to Forrester digital customer experience – DCX – and digital operational excellence – DOX – go hand in hand

Digital customer experience – connecting the dots

Is there such a thing as "digital customer experience" and even a "social customer experience"? Yes and no. We can look at the overall customer experience in the context of digital touchpoints. We can...
Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....