Tag: Gerry McGovern

Digital disruption and transformation: what you need to know

The title of this blog post is a promise. The blog delivers upon that promise. This is what you need to know (as in must know) about digital disruption and transformation. Then the choice...

The conversion trinity: lessons for content marketers

Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization". When going through one of the presentations Bryan gave at an edition of our Fusion Marketing Experience...

Gerry McGovern: content is not the strategy, the task is

Gerry McGovern is an absolute authority regarding the online customer experience and long-time advocate of using website content, words and images that are fully about the tasks visitors want to fulfill and their intent...