Tag: Eloqua
Consolidation in the marketing automation space: what about content?
The consolidation in the marketing automation industry keeps shaking up the market. After last year’s series of acquisitions, the latest move is Salesforce.com’s pending acquisition of B2C marketing automation vendor ExactTarget, and at the...
Steven Woods: social media and content in B2B
Eloqua cofounder and CTO Steven (Steve) Woods wrote a book, Digital Body Language, that explores topics related to demand generation and the current transitions within the marketing profession. He has a great blog (really!)...
