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The art of storytelling in 7 content marketing context questions

Storytelling and content marketing go hand in hand. Yet, the art of storytelling stretches further than the narrative in any form of content. Do brands create stories? Do stories create brands? Or is the power...

Doug Kessler on hiring writers, SEO and the return of interruption marketing

Refreshing: that’s the first word that pops up when you read anything by self-proclaimed content marketing junkie Doug Kessler. His colourful approach and genuine excitement for content marketing shines through in interviews like the...

Doug Kessler: cowardice is crippling to any content marketing program

There is a lot to be said about Doug Kessler. His content marketing views are great. His writing is amazing. His SlideShare presentations are… Doug Kessler was a speaker at i-SCOOP's Content Marketing Conference...