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What is eCRM

Good eCRM puts the customer at the centre of the universe

Gianfranco Cuzziol's fascination is the cross-channel journey of today’s consumer. He works with clients to help them leverage the points of impact along that...
Koen De Witte

The 3 crucial elements of a successful CRM or SFA system

In a previous post I explained why B2B CRM systems are not the best friend of sales teams, according to Leadfabric's Koen De Witte....

The state of email marketing and CRM in Belgium

In its recently published e-business study Ghent-based research firm InSites Consulting found that the usage of email marketing and CRM in Belgium is on...