- J-P De Clerck
Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP’s Content Marketing…
Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP’s Content Marketing…
To succeed, content marketing needs to be customer-centric and look at the customer and customer experience from a holistic perspective. The customer experience is…
Lee Odden kicked off i-SCOOP’s Content Marketing Experience Conference 2014 with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer…
At i-SCOOP’s Content Marketing Conference 2014 in Brussels, Belgian speaker Danny Devriendt presented a keynote, titled “The Horse’s Ass: how social becomes a currency”.…
There is a lot to be said about Doug Kessler. His content marketing views are great. His writing is amazing. His SlideShare presentations are……
When covering the state of content marketing in Europe in several posts, one thing struck us: despite many surveys it’s highly unclear how content…
Successful organizations take on an efficient content marketing strategy as a centrepiece of their activities. It’s not an add-on. It’s strategic. Getting buy-in from…
