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Defining your digital marketing budget: time for change

While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and involve all departments and functions in and around the enterprise. Your digital marketing budget will have to follow the path towards customer-centric integration and company-wide...

The future of content

What's the future of content and content marketing? The good people at Content Crossroads created an infographic 'offering a quick glimpse into the past, present and future of content'. In the announcing blog post, Content Crossroads writes "what worked today will not, tomorrow". However, what will continue to work...

Is there a different view on content marketing in Europe?

We often see a different view on content marketing in Europe than in the US. In The Netherlands and Belgium, for instance, Dutch bloggers and marketers seem to look more at business-to-consumer, the publishing approach, social media, campaigns, custom media, PR, etc. In the US that approach exists as well...