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Content marketing software: Scribe for content optimization

A review of content marketing software Scribe (last update: April 19, 2013) In our series of content marketing software reviews we take a look at Scribe. This review is neutral as usual. We also never use affiliate links/programs if they're available. Scribe belongs to the category of content optimization platforms,...

10 blogging, content and social media metrics – how to improve them

A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators)...

Display advertising on Facebook versus Google: who wins?

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? Facebook has been testing several methods and formats...