Sales

Trust is broken
How do you sell on social? There are many ways. Let's not forget social is an umbrella term that can be used for a vast range of marketing tactics, business functions, branding purposes and more. However, when it boils down to social media and sales, a.k.a. social selling, being...
Koen De Witte
In a previous post I explained why B2B CRM systems are not the best friend of sales teams, according to Leadfabric's Koen De Witte. In this post a look at how Koen thinks B2B CRM systems…can become the best friend of the sales team. Remember how we looked at how...
Nurturing channels and the content the use - Brian Carroll
This week Brian Carroll posted an interesting mind map of what multi-modal lead nurturing looks like on his B2B Lead Generation Blog. Carroll writes that ‘to be successful, lead nurturing marketers need to leverage a multi-modal portfolio of channels’. This is especially the case in complex sales situations. In case you wonder...