This week Brian Carroll posted an interesting mind map of what multi-modal lead nurturing looks like on his B2B Lead Generation Blog.
Carroll writes that ‘to be successful, lead nurturing marketers need to leverage a multi-modal portfolio of channels’. This is especially the case in complex sales situations.
In case you wonder...
I recently sat down with Koen de Witte, Chief Weaving Officer of Leadfabric, a one stop shop for international B2B sales and marketing professionals that offers solutions, including marketing automation (Eloqua, Marketo, Pardot,...), to help their clients ‘weave’ eye-opening marketing acts with optimized sales execution.
In this post a look...
