CRM

Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective, just this number know that we have produced more than 90% of all online data that exists in the world today within the past two years....
A degree in Astrophysics wouldn’t normally lead one to a career in digital marketing, but that unlikely path is the one which Gianfranco Cuzziol has walked. eCRM specialist Gianfranco is fascinated with the cross-channel journey of the consumer and works with clients to help them leverage points of impact...
As you probably know, word of mouth is still primarily an offline matter. People mainly talk to each other about products, companies and experiences in ‘real-life’ conversations, as I wrote in a post on another blog last year. These last few weeks, I conducted a series of surveys about various...