- Neil Davey
The industry still seems to be getting its knickers in a twist over terminology. ‘Social CRM‘ has seemingly been settled on as the de…
The industry still seems to be getting its knickers in a twist over terminology. ‘Social CRM‘ has seemingly been settled on as the de…
Forrester’s William Band wrote a post about “The Five Old School Fundamentals For CRM Success”. Old school doesn’t equal ‘bad school’ so let’s take…
Gartner just published a press release in which it outlines the three steps that lead to a succesful CRM strategy. Ed Thompson, vice president…
Atos Origin expertise and the EFMA (European Financial Management & Marketing Association), recently released the results of European research regarding the use of CRM…
In a previous post I explained why B2B CRM systems are not the best friend of sales teams, according to Leadfabric’s Koen De Witte.…
According to the 2014 Chief Customer Officer study by the CCO Council, 22% of Fortune 100 companies has a Chief Customer Officer on board.…
Many businesses see the use of ‘multichannel customer intelligence’, also called CRM 2.0, but are not yet able to implement it. CRM 2.0 is…
We all have been there: we have an appointment with a service provider or a representative from a company like a plumber, a delivery…
I recently sat down with Koen de Witte, Chief Weaving Officer of Leadfabric, a one stop shop for international B2B sales and marketing professionals…
The market of lead management automation (LMA) software vendors has been very active with new tools and services, targeted towards sales and marketing and…
For the past four years, the ‘Software as a Service’ or SaaS model (one of the “layers” of the cloud computing model, along with,…
The implementation of a CRM project generally requires the intervention of several internal and external resources, including consultants, vendors, integrators, your IT team, marketing,…
