- J-P De Clerck
An important aspect of setting up a social media marketing strategy is building a team to make the program work, regardless of the scope…
An important aspect of setting up a social media marketing strategy is building a team to make the program work, regardless of the scope…
Dr Dave Chaffey is the CEO and Founder of Smart Insights. It’s an apt name since Dave has made it his mission since 1994…
eCRM expert Gianfranco Cuzziol was a speaker and a moderator/MC at several editions of our Fusion Marketing Experience conferences. In this guest post, Gianfranco…
Vocus has developed an interactive social media strategy application, based on data and content of partners such as MarketingSherpa. It’s a nice tool but…
Content marketing requires a thorough analysis of what people need that goes far beyond their content needs. Three elements to consider before deploying a…
People these days want a personal and personalized customer service, and they want to be heard. It’s our jobs to take their input into…
If you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable customer experience, a focus on…
This week I moderated IAB Belgium’s annual Think Digital congress in Brussels. I knew a few of the speakers (the world of digital marketing…
In many organizations, corporate blogs are still seen as almost separate entities. Several other organizations have no blog at all. The question, whether you…
Email marketing is increasingly becoming integrated in a cross-channel and event-driven marketing strategy. The focus is shifting towards a more customer-centric and holistic or…
Joe Pulizzi originally defined content marketing as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a…
Jim Ducharme started an interesting conversation last week here about whether or not social media really belonged in the workplace. Jim looked at it…
