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Marketing technology concept

The new technologies marketers intend to use

The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on...
Consumer electronics

The consumer electronics market in 2017 and beyond

In many industries initiatives are taken to engage consumers in entirely new ways. Smartphones and other smart devices are key in many of these scenarios, whereby the Internet of Things (IoT), data-driven activities and...