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10 blogging, content and social media metrics – how to improve them

A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your...

Content marketing case: the Vocus social media strategy tool

Vocus has developed an interactive social media strategy application, based on data and content of partners such as MarketingSherpa. It’s a nice tool but most of all a nice content marketing case, proving the...

PR and marketing disagree on social media: a wake-up call

According to a recent survey conducted by Vocus, a provider of on-demand software for public relations management (and owner of PRWeb), many businesses are realizing the need to integrate PR and marketing. However, there...