Tag: storytelling

Customer experience: emotions, emotions and a word on the brain

Big data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in any - and often many - of these fields are...
Visual storytelling

Digital storytelling: when art and science connect emotions

This post is a sligthly modified version of a post originally published on the Wunderman EMEA blog. Brands are increasingly focusing on digital storytelling. It's part necessity as getting the attention of consumers is harder...
Your business is the audience

The customer has a voice: your business is the audience

The significantly grown attention for "content marketing" and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as "audiences". It's time to look at our businesses as...
Danny Devriendt

Danny Devriendt: stories and how social becomes a currency

At i-SCOOP's Content Marketing Conference 2014 in Brussels, Belgian speaker Danny Devriendt presented a keynote, titled "The Horse’s Ass: how social becomes a currency". Danny, previously EVP Social and Digital Media at Porter Novelli,...
Doug Kessler

Doug Kessler: cowardice is crippling to any content marketing program

There is a lot to be said about Doug Kessler. His content marketing views are great. His writing is amazing. His SlideShare presentations are… Doug Kessler was a speaker at i-SCOOP's Content Marketing Conference...
storytelling

Storytelling: do you pay and deserve attention?

Attention is scarce. Everyone has oh so much to do. And for many of us it's so hard to manage our time and stay focused with an increasing number of channels, messages and content....

Content marketing: superheroes teach the art of storytelling

End of last year, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the...
Good storytelling

Using storytelling to strengthen your brand

Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. By giving your products and services an...

Joost de Valk on content curation and content strategy

Joost de Valk is one of the world’s most respected blogging, SEO, WordPress and content strategy experts. Joost has written over 20 plugins for WordPress which, combined, have had more than 3 million downloads....

Understanding word-of-mouth in the digital age

Word-of-mouth is not new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth...
Child

The revenge of the neglected child of online marketing: content

These days, the importance of content for interactive marketing and communication is receiving a lot of attention. And I would say: it’s about time, even if the attention for content and content marketing is...