Tag: storytelling

Customer experience: emotions, emotions and a word on the brain

Big data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in any - and often many - of these fields are...
Visual storytelling

Digital storytelling: when art and science connect emotions

This post is a sligthly modified version of a post originally published on the Wunderman EMEA blog. Brands are increasingly focusing on digital storytelling. It's part necessity as getting the attention of consumers is harder...
Your business is the audience

The customer has a voice: your business is the audience

The significantly grown attention for "content marketing" and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as "audiences". It's time to look at our businesses as...