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Customer-oriented crisis changes in the financial services industry

Recently, I had the pleasure to talk with marketing executives at some financial institutions and retail banks in mainland Europe. You might not immediately think “pleasure” when thinking about banks but to me, it...

Brand reputation management and social monitoring technology overview

Dave Chaffey wrote a very informative post on online brand reputation management and the tools you can use to get started. With help from Michael Brewer of Clerestorey, Dave recently posted a comprehensive directory of...