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Magic quadrant for marketing resource management – via Gartner

Belgian marketing automation vendor Selligent goes US and gets ranked by Gartner

You don't see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for the record), it’s...

Customer-centric thinking: the channel-agnostic customer

The link between CRM and digital interactions, touchpoints and campaigns, has never been clearer before than today. A customer-centric business has to interact with prospects in a multi-channel way with CRM processes as to...

Social CRM: social and communities in CRM and marketing

Social CRM is a term that is often misused, certainly in a product and solution context. It's also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring....