Tag: Robert Rose
The art of storytelling in 7 content marketing context questions
Storytelling and content marketing go hand in hand. Yet, the art of storytelling stretches further than the narrative in any form of content.
Do brands create stories? Do stories create brands? Or is the power...
Robert Rose on content marketing and storytelling
Robert Rose is the Chief Strategist at the Content Marketing Institute. In this interview with Robert we take a look the evolutions in content marketing and in related areas such as content management, customer...
Content marketing strategy in plain English: getting started
You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy and how do you get started? In plain and simple English (I hope).
As a...
