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The connected consumer

Meet the connected consumer – and reconnect

The term ‘connected consumer’ pops up on virtually every blog that covers digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s...

Viewing the future of television

My father always referred to TV as the “boob tube” AKA, that mind sucking box which terrifies any parent when they observe the trance like state it places their kids in. To give you...
Maria Pergolino

Evolutions in lead nurturing in a cross-channel world

Contributor Ambal Balakrishnan from ClickDocuments interviewed Maria Pergolino from marketing automation vendor Marketo regarding the evolutions in lead nurturing, lead management and marketing automation. An interesting topic for all businesses and all marketers because in...