Tag: Razorfish

The connected consumer

Meet the connected consumer – and reconnect

The term ‘connected consumer’ pops up on virtually every blog that covers digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s...

Viewing the future of television

My father always referred to TV as the “boob tube” AKA, that mind sucking box which terrifies any parent when they observe the trance like state it places their kids in. To give you...

Understanding word-of-mouth in the digital age

Word-of-mouth is not new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth...