Tag: pull customer


Can you survive the age of integration and collaboration?

No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. In the social era we have started calling this the...
Nurturing channels and the content the use - Brian Carroll

What multi-modal lead nurturing looks like

This week Brian Carroll posted an interesting mind map of what multi-modal lead nurturing looks like on his B2B Lead Generation Blog. Carroll writes that ‘to be successful, lead nurturing marketers need to leverage a multi-modal...