Tag: pull customer
Can you survive the age of integration and collaboration?
No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. In the social era we have started calling this the...
What multi-modal lead nurturing looks like
This week Brian Carroll posted an interesting mind map of what multi-modal lead nurturing looks like on his B2B Lead Generation Blog.
Carroll writes that ‘to be successful, lead nurturing marketers need to leverage a multi-modal...