Tag: omnichannel

Global Connected Consumer Index 2019: the relevancy balance in marketing

The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more wary of sharing personal data with marketers, who need to...
The impact of an omnichannl customer experience program - Aberdeen Group report - PDF

The impact of omnichannel customer experience management

According to a report by Aberdeen Group, companies with omni-channel customer care strategies have 91% better year-over-year (YOY) customer retention rates than others. An omni-channel customer experience management approach doesn't only result in higher...

Achieving omnichannel customer loyalty

Through multi-channel interactions and delivering the right content and information at the right time and in the right environment and context, we can optimize the relevance and return of everything we do as marketers....