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Global Connected Consumer Index: the relevancy balance in marketing

The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more...
The impact of an omnichannl customer experience program - Aberdeen Group report - PDF

The impact of omnichannel customer experience management

According to a report by Aberdeen Group, companies with omni-channel customer care strategies have 91% better year-over-year (YOY) customer retention rates than others. An...

Achieving omnichannel customer loyalty

Through multi-channel interactions and delivering the right content and information at the right time and in the right environment and context, we can optimize...