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  • Transformation
    • Digital transformation
    • Digital transformation strategy
    • Digitization and digitalization
    • Digital business
    • Verticals in transformation
      • Transformation in construction
      • Transformation in retail
      • Commercial real estate transformation
      • Transformation in manufacturing
      • Transformation in healthcare
      • Transformation in financial services
      • Transportation & logistics
      • Transformation of automotive industry
      • Transformation in oil and gas
      • Insurance industry transformation
  • Industry 4.0
    • Industry 4.0
    • Cyber-physical systems
    • Industrial IoT
    • Smart manufacturing
    • Smart factory
    • Logistics 4.0
    • Digital twins
    • Quality 4.0
    • Operational technology
  • IoT
    • Internet of Things
    • IoT technology
      • IoT technology
      • IoT platforms
      • Wireless IoT
      • LPWAN
        • NB-IoT
        • LTE-M
        • LoRa(WAN)
        • Sigfox
      • Smart sensors
    • IT and OT
    • IoT in practice
      • IoT examples
      • Smart cities
      • IoT in healthcare
      • IoT in manufacturing
      • Smart buildings
      • IoT in retail
      • Smart office
      • Smart home
    • Internet of Everything
    • Blockchain and IoT
  • Cloud
    • Cloud computing
    • Hybrid cloud
    • Multi-cloud
    • Public cloud spending
    • SaaS
    • IaaS
    • PaaS
    • Cloud data
  • Big data
    • Big data and analytics
    • Data management
    • Unstructured data
    • DIKW
    • Fast data
    • Data lakes
    • DataOps
    • BDaaS
    • Data breach
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    • Marketing and sales
    • Digital marketing
    • Marketing technology
    • Customer data platforms
    • Marketing automation
    • Content marketing
    • Conversion optimization
    • Email marketing
    • Social media marketing
    • Search engine optimization
    • Word of mouth
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    • Customer experience
    • Customer-centricity
    • Customer experience management
    • Customer journey mapping
    • Customer loyalty
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Tag: Mulesoft

Salesforce Customer 360 Truth strengthens Salesforce’s CDP

In 2018, Salesforce presented its CDP (customer data platform), Customer 360. At the occasion of Dreamforce 2019, the CRM company launched Customer 360 Truth, a set of services and capabilities, enabling customers to build...
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