Tag: Mike Corak

Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....

Google Hummingbird in context: the future of information

Google's Hummingbird is yet another step towards the future of information, content and data - as unusual. Google recently introduced a new algorithm: Hummingbird. You probably know that. Google's Hummingbird has been looked upon from...
Content marketing strategy visualization – source Blurpoint

Content marketing strategy in plain English: getting started

You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy/plan and how do you get started? In plain and simple English (I hope). As a...