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How the Internet of Things impacts marketing

The Internet of Things is affecting virtually all industries, has a tremendous impact on the volume of data and on network traffic (and how we handle them) and is increasingly popular in a consumer...
The HubSpot content marketing machine

Creating the perfect content machine for your business

Everyone seems to want to create a perfect content marketing or content machine nowadays. At least if you look at the titles of many recent blog posts and eBooks. Personally we believe it’s better...
Maria Pergolino

Evolutions in lead nurturing in a cross-channel world

Contributor Ambal Balakrishnan from ClickDocuments interviewed Maria Pergolino from marketing automation vendor Marketo regarding the evolutions in lead nurturing, lead management and marketing automation. An interesting topic for all businesses and all marketers because in...