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consumer behavior

The importance of consumer behavior and preferences

It's time (online) marketers have a different approach towards optimization. Rather than only thinking in terms of tactics or siloed optimization, what if we...
The roadmap to revenue

Road to revenue: feel your customer and facilitate the buy

Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent...

Social CRM: social and communities in CRM and marketing

Social CRM is a term that is often misused, certainly in a product and solution context. It's also frequently narrowed down to specific customer-oriented...