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The First Two P’s of Broken Marketing

Despite the variety of topics, tactics and speakers, our 2012 Fusion Marketing Experience conference clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that...
Kristin Zhivago at one of our events

Putting customer first in practice: a humble example

Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations...
Kristin Zhivago at the Fusion Marketing Experience Antwerp 2012 – picture by Remy Bergsma

What customers want: the changing buying journey and how to prepare for it

Even in the last few months, customer buying processes have changed. Are you keeping up? How can you make sure you’re keeping up? Buyers are now so savvy and determined that they don’t waste any...