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consumer behavior

The importance of consumer behavior and preferences

It's time (online) marketers have a different approach towards optimization. Rather than only thinking in terms of tactics or siloed optimization, what if we focused more on consumer behavior and preferences? It doesn't mean channels...
The roadmap to revenue

Road to revenue: feel your customer and facilitate the buy

Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy and when starting to read it,...

Social CRM: social and communities in CRM and marketing

Social CRM is a term that is often misused, certainly in a product and solution context. It's also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring....