- J-P De Clerck
Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis. And usefulness is key to achieve it: remember…
Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis. And usefulness is key to achieve it: remember…
Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization”. When going through one of the presentations…
Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content…
You probably heard Jay Baer published a new book, Youtility. I read some reviews before taking some time off and visit beautiful Hungary. Based…
It’s interesting to see how marketers look more at consent – and intent – in ever more touchpoints and channels. The customer wants to…
