Econsultancy's Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is 'excellent'...
Since several years marketers are debating the evolution of marketing from the inbound marketing versus "outbound" perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and...
